Privacy policy

PERENNIAL INC. Privacy Policy
Last updated: 2025.11.25

1. Information We Collect

We collect personal information about you from different sources depending on how you interact with our Services.

Information You Provide Directly

This includes:

  • Name, address, phone number, email

  • Billing and shipping information

  • Payment confirmation details

  • Account login information (username, password, security questions)

  • Items you view, save, or place in your cart

  • Information provided when contacting customer support

Some services may require specific information. If you choose not to provide it, you may not be able to use certain features.

Information Collected Automatically (Cookies and Analytics)

We automatically collect data about how you use our Site, such as:

  • Device type, browser type, operating system

  • IP address and approximate location

  • Pages visited, time spent, and actions taken

  • Interaction with emails, ads, or features

Cookies, pixels, and similar technologies help us personalize and improve your experience. You can control cookies through your browser settings, but disabling them may affect functionality.

More information about cookies used by Shopify is available at: https://www.shopify.com/legal/cookies

Information from Third Parties

We may receive information from:

  • Service providers supporting our Site and operations (including Shopify)

  • Payment processors

  • Shipping and fulfillment partners

  • Analytics, marketing, and advertising partners

Any third-party information is treated in accordance with this Privacy Policy.

2. How We Use Your Personal Information

We use your information to:

Provide Products and Services

  • Process payments

  • Fulfill and deliver orders

  • Manage returns and exchanges

  • Provide order and account notifications

  • Manage your account

Marketing and Advertising

  • Send promotional emails or updates

  • Display advertising tailored to your interests

  • Improve marketing relevance across our Site and other platforms

Security and Fraud Prevention

  • Detect and prevent fraudulent or malicious activity

  • Protect our Services and users

Communication and Support

  • Respond to inquiries

  • Provide customer service

  • Improve site performance and product offerings

3. How We Disclose Personal Information

We may disclose personal information to:

  • Vendors and service providers supporting operations such as IT management, payment processing, fulfillment, shipping, customer support, data storage, and analytics

  • Business and marketing partners, including Shopify

  • Affiliates within our corporate group

  • Parties involved in business transactions, such as mergers or asset transfers

  • Legal authorities, when required to comply with law or enforce our rights

  • Others at your direction, such as social media integrations or shipping carriers

Categories of Information Disclosed in the Last 12 Months

  • Identifiers (contact details, order details, account info)

  • Commercial information (purchase history, shopping activity)

  • Internet activity (usage data, device data)

We do not use or disclose sensitive personal information to infer characteristics about you.

4. User-Generated Content

If you post reviews or other public content through the Services, this information becomes accessible to others. We cannot control how others may use or store this information.

5. Third-Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these sites. Review their policies before interacting with them.

Information you share on public or third-party platforms may be visible to others and is not covered by this Policy.

6. Children’s Data

The Services are not intended for children. We do not knowingly collect information from individuals under the age applicable in your jurisdiction. If you believe a child has provided personal information to us, please contact us so we can delete it.

7. Security and Retention

We take reasonable measures to protect your information, but no method of transmission or storage is completely secure.

We retain personal information as long as necessary to:

  • Provide Services

  • Maintain your account

  • Meet legal obligations

  • Resolve disputes

  • Enforce agreements

8. Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including:

  • Access / Know – Request details about personal information we hold

  • Delete – Request deletion of your personal information

  • Correct – Request corrections to inaccurate information

  • Portability – Request a copy of your information in a portable format

To exercise your rights, contact us using the information provided below. These rights may be limited in certain cases, and we may deny requests when permitted by law.

9. Contact Information

If you have questions or requests related to this Privacy Policy or your personal information, you may contact us at:

Business Name: PERENNIAL INC.
Business Registration Number: 723-87-03310
Representative: SUNJAE PARK
Postal Code: 04613
Business Address: 213, 39, Dasan-ro 29-gil, Jung-gu, Seoul, South Korea
Primary Email: support@theperennial.io
Primary Phone Number: (+82) 070-8983-9752